Keep Your Web Design Simple

Why keep your web design simple? Well, have you ever noticed how the most enduring items we use on a daily basis are usually the simplest? People normally prefer the tool that gets the job done without needless complexity. That is true of web design as well. However, the simplicity and good taste that are hallmarks of good web design are not easily acquired. It is the result of constant refinement, practice and experience. Here are three good arguments for keeping it simple:

First, why keep it simple? Because simple is clear and understandable. A simple interface allows the user to focus on your message, not the package the message comes in. For example, if your web page navigation is hard to follow, it works against your customer, distracting him from getting the full impact of your message. The same applies if your web page layout is cluttered. You confuse the viewer. That may well result in a lost sale, or a lack of confidence in your ability to do the job.

Secondly, everyone loves simplicity. The appreciation for simple tools is universal. By keeping your online presentation focused and simple, your web site becomes usable by the widest possible audience. Everyone from experienced surfers to those who use the web only on occasion will find your site appealing.

Finally, simplicity is in good taste. You spend less money and time on design revisions because your web design is not fad driven. Faddish design gimmicks age rapidly. Simplicity will look fresh and relevant for a much longer period of time. That benefits the branding of your business.

So, in closing, and in the interests of simplicity, I offer this final encouragement . . . Keep It Simple

Donald Peterson, of Newark1 Web Design Portfolio has kept web design simple for over eleven years.